RECENT ACTIVATION > HYROX LDN
This weekend we took over HYROX LDN with our biggest @drinkroleys activation to date, and at the largest @hyroxuk event in history, with 40,000 athletes pushing through four days of strength and consistency, we knew we had to match the energy.
As Roley’s official creative + experience partners, we built an immersive brand world right by the finish line in the hilife food & drink area, giving athletes and supporters a space to celebrate their wins with Super Natural Lager.
Here’s what we brought to life:
• A full Roley’s-branded arena with competitions + challenges
• The unmissable Roley’s golf buggy
• Non-stop giveaways: patches, stickers, tees, socks, totes, temp tats + more
• Roley’s pints on draft
• And countless moments for people to bag FREE beer
A fusion of performance, community, and celebration, exactly what Roley’s stands for. Proud to have built an activation that met the moment.