RECENT WORK > SIDES x GDK

The OG Kebab, but make it SIDES.

We teamed up with SIDES and GDK to bring their latest collab to life, launching the OG Kebab with a very important addition: SIDES London Jerk sauce.

Two brands, one bold idea, and a campaign that needed to feel as loud and confident as the product itself.

From concept and creative direction through to full production, we handled the entire shoot, building a campaign as bold and saucy as the collab itself.

The result: a launch that did justice to a genuinely great collab, and gave both brands something to shout about. One video from the campaign alone racked up 3.3m views and over 2.3k likes on Instagram.

Got a campaign that needs bringing to life? Book your free strategy session with IFNOTNOWWHEN.