MEET OUR NEW PRESS MANAGER > XANDER ADEOSUN

Xander joins the company as our new Press Manager, strengthening IFNOTNOWWHEN’s commitment to delivering best-in-class communications and media results for its clients.

Xander brings a wealth of experience from his work on high-impact campaigns that have gained national attention and media recognition. Known for his sharp attention to detail and strategic thinking, he excels at crafting compelling narratives that elevate brand visibility and drive meaningful engagement.

In his new role, Xander will be responsible for press strategy development and writing execution across IFNOTNOWWHEN client accounts. 

He will also be managing media relationships to build strong and consistent press coverage. Identifying storytelling opportunities that align with cultural moments and audience interests. 

Devising press angles and pitching to key outlets across digital, print, and broadcast media communication campaigns.

Xander joins IFNOTNOWWHEN at a time of continued growth, with the agency expanding its in-house capabilities to offer even more robust PR and marketing solutions.