DEEP DIVE INTO THE NETFLIX & SPOTIFY COLLAB

Recently, Netflix and Spotify announced they have partnered to stream video podcasts on Netflix, starting in early 2026.

This deal involves 16 initial shows streaming in the US as an initial beta test.

For advertisers and creators, this isn’t just another content deal. It’s a shift in how stories and brands travel across screens.

The low-fi intimacy of podcasts meeting the high-fi world of streaming opens a new creative possibilities whilst forcing wider consideration of passive listening to visual storytelling.

For advertisers, this means access to engaged, niche audiences (podcast fans) via platforms like Netflix that have scale and screen presence. For performance marketing, focus needs to shift more on brand recall, affinity, culture-connection and brand lift rather than just clicks or conversions.

Advertisers should plan for richer insights (not just CPMs) and be ready for experimentation as the inventory matures.

Watch this space!